When it comes to social media, content is key. If you want to boost your brand and attract more followers, you need to create high-quality content that stands out from the rest. This can be a daunting task, but thankfully there are a number of great social media tools out there that can help make the process easier. In this blog post, we will take a look at some of the handy tools you can use to create and manage social media content.
So, whether you are looking to create graphics, write blogs, or come up with catchy captions, these tools have you covered!
Social Media Tools for Content Research and Copywriting
Keeping up with large volumes of content can be daunting, and tracking trends, coming up with ideas, and developing captions is a full time job. Here are a few tools that can help you speed up the process and create better content along the way.
SEM Rush is a robust platform that allows you to search and curate content ideas based on trending keywords, popular subtopics and the headlines that are generating the most traffic online. This is a great place to start when ideating topics for your next social media series or tip videos.
Wondering what questions you can answer for your audience? Quora allows you to browse through the questions that have been asked across their online community and you can search by topic. This is a valuable tool if you are struggling to come up with content ideas around a certain subject or segment of your business offerings.
Similar to the other two tools above, BuzzSumo allows you to generate content ideas based on keywords. Just enter your keyword into the search and sort through the top-performing pieces across the web (ie. the content people are already consuming because it’s useful!)
Tools for Content Creation and Development
Ready to level up your game when it comes to creating visual content? Here are a few platforms that are helping creators take their photos, videos, and graphics to the next level.
Lumen5 is a great tool for creating social media videos. The platform is easy to use and comes with a wide range of templates to choose from. Plus, it has a built-in library of stock photos and videos that you can use in your designs.
Canva is another great option for creating social media graphics. It also offers a wide range of templates and comes with a built-in library of photos and illustrations. Their editor makes it fast and easy to create graphics and videos sized for each platform and their paid version even offers high-end photography and videography to enhance your designs.
If you love to visually communicate your data, Piktochart is for you. This tool is an awesome resource for developing infographics. The platform is easy to use and comes with a wide range of templates to choose from. Plus, it has a built-in library of stock photos and illustrations that you can use in your designs.
Social Media Tools for Content Management and Scheduling
Creating your content is only half the battle, once it’s made, planning and scheduling the content is still a tall task. There are tons of great options out there when it comes to content schedulers, our best tip is to find a platform that integrates seamlessly with the platform(s) that your business prioritizes.
Many of these platforms also have image libraries, reporting, and even content creation capabilities, so make sure to do lots of research and testing before you commit!
Buffer is a great tool for managing your social media accounts. It allows you to schedule and publish your content, as well as track your analytics. This is a valuable tool if you want to make sure your content is being seen by as many people as possible.
Hootsuite is another social media management tool that is worth checking out. It has similar features to Buffer, and also includes a variety of connections and integrations you can use to track, monitor, and create content for your social feeds.
Hootsuite Insights is a great tool for analyzing your social media performance. The platform provides insights into your most popular content, as well as your audience engagement.
Coschedule is popular among bloggers and offers some creative content generation options. Like most schedulers, the platform allows you to publish or schedule content in advance and track analytics. Some of their automations allow you to set up rules for creating content series or multiple content pieces when posting a blog to your website, and offer lots of collaboration options across your content planner and calendar. It allows you to schedule and publish your content, as well as track your analytics.
Other content schedulers include: Later, Facebook Creator Studio, Loomly, Sprout Social, and Planoly, just to name a few.
There are a number of great platforms and tools out there that can help you create quality social media content. So, whether you are looking to design graphics, write blogs, or come up with catchy captions, make sure to check out these platforms to help take some of the work off your plate when it comes to creating and managing content.
Ready to streamline the process even more? Our social media managers can help you plan, create, and distribute high-quality content to keep your feeds active and your stress over social media down!