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It’s been three weeks since the viral moment that catapulted a random holiday party at the Auburn Hills Top Golf into the saga of “Logan’s Top Golf Christmas Party.” One Post. One random comment. A two-week-long social media saga that led to tens of millions of impressions for Top Golf and left followers holding their…

Some brands build empires. Others build their own funeral pyres, tweet by ill-conceived tweet. In the volatile arena of public opinion, the line between a beloved icon and a cautionary tale is razor-thin, and it’s drawn by one thing: strategy. Welcome to the new reality of brand building, where your reputation is a bank account.…

For many businesses the idea of constantly churning out content to support social media, blogs, video, and a variety of other marketing channels is daunting. However, if you prioritize creating a few robust, educational marketing pieces about your business and service offerings there are plenty of ways to repurpose that information into a variety of…