The Brief
The Basics:
Client: Augusta Symphony (2026 Gala)
Services: Graphic Design, Brand Strategy
Industry: Non-Profit, Arts & Entertainment
The Challenge:
For years, the Augusta Symphony Gala leaned heavily on traditional event themes. But for 2026, the team was ready for a change. They wanted a curated, highly elevated aesthetic that felt sophisticated and clean for their biggest annual fundraiser.
The design needed to balance the high-end identity of the Gala itself with the presence of a massive spotlight artist. They also had a huge checklist of deliverables to get out the door. The goal was to avoid the creative bottleneck that often derails complex event branding.
ThE BRIEF
The Basics:
Client: Augusta Symphony (2026 Gala)
Services: Graphic Design, Brand Strategy
Industry: Non-Profit, Arts & Entertainment
The Challenge:
For years, the Augusta Symphony Gala leaned heavily on traditional event themes. But for 2026, the team was ready for a change. They wanted a curated, highly elevated aesthetic that felt sophisticated and clean for their biggest annual fundraiser.
The design needed to balance the high-end identity of the Gala itself with the presence of a massive spotlight artist. They also had a huge checklist of deliverables to get out the door. The goal was to avoid the creative bottleneck that often derails complex event branding.
THE STRATEGYOne-on-One Partnership
Pulling off a Gala takes a lot of coordination. To keep the visual identity aligned, we removed the headache of juggling multiple designers. We stepped in as their only design partner to handle every touchpoint.
Phase 1: Event Identity
We started by building a crisp, clean logo and visual language that honored both the spotlight artist and the Gala's high-end feel. This successfully moved the event away from a basic theme and into a true brand experience.
"I think this year was a perfect mix of knowing what I wanted the feel of the design to look like and working with someone as talented as Kristin who understood my vision and elevated it."
- Delaney Chesnick, Marketing Manager, Augusta Symphony
Phase 2: Asset Rollout
With the aesthetic locked in, we applied that elevated look across a massive suite of deliverables. We designed the announcements, emails, event invitations, ticket packets, event programs, and all the day-of signage to ensure an incredible attendee experience.
"Working with the designer face to face obviously makes things so much easier, but keeping it to just myself and Kristin I think worked to our advantage as well. We were able to work out kinks directly and one-on-one rather than having a bunch of cooks in the kitchen."
- Delaney Chesnick, Marketing Manager, Augusta Symphony
The Results
The "WOW" Moment
In a digital-first market, tactile design stands out. By focusing heavily on the physical assets, we were able to create an immediate, premium impression before the guests even arrived at the venue.
"The invitation was crisp and clean, and the envelope liner was stunning along with the logo on the front. I think it was the big WOW moment that we were looking for this year."
- Delaney Chesnick, Marketing Manager, Augusta Symphony
TAKE A PEEK
Here's a look at how it all came together on the big night. A special shout out to the events floral designers who used our invitation suite and event branding as inspiration for the evenings floral design and centerpieces.
The Verdict
Great design solves problems. It creates a highly organized, cohesive experience for both the client and the attendees. We proved that moving away from a traditional theme to a curated, strategic brand identity can completely elevate an annual event (and that having the right design partner makes the entire process incredibly efficient.)
"I have worked with many different designers and marketing firms, but Moniker is by far the best one. Kristin and her team make everything so easy. Deliverables have quick turnarounds! The design is always exactly what I want! Their communication is top tier..."
- Delaney Chesnick, Marketing Manager, Augusta Symphony
Bring Your Next Big Idea to Life.
Stop juggling vendors and hoping your creative vision comes together. We help brands build cohesive visual identities across every touchpoint.
Bring us your next big event rollout or brand upgrade. We will handle the design so you can just enjoy the final product.