In most local real estate markets, competition is fierce. In order to stay ahead of the competition, real estate agents aren’t just focusing on delivering great service, they are also focused on figuring out various digital marketing tactics they can use to help grow their business. If you’re stuck on where to start, we’ve got a few ideas to help you improve your real estate firm’s digital marketing strategy across a variety of channels.
Why does digital marketing matter for Real Estate agents?
In today’s day and age, the majority of people start their home-buying journey online. In fact, according to the National Association of Realtors, 44% of buyers found their home on the internet first before finding their agent.
This means that if you’re not paying attention to your digital marketing, you’re missing out on a huge opportunity to connect with potential clients.
What’s more, is that real estate is one of the most competitive industries out there. In order to win the attention of potential clients, you need to make sure your digital marketing strategy is on point.
Here are our top tips for amping up your real estate marketing strategy
Organic Social Media
First and foremost, organic social media should be a key part of your digital marketing strategy. Why? Because it’s a great way to connect with potential clients and build relationships.
When it comes to real estate, people are often looking for an agent they can trust. By being active on social media and engaging with your audience, you’re able to show potential clients that you’re not just a faceless real estate firm, but a group of people who are passionate about helping others find their dream home.
Paid Social Media
In addition to organic social media, paid social media is also a great way to reach potential clients. The great thing about paid social media ads is that you can target a specific audience, which means you’re not wasting your time and money trying to reach people who aren’t interested in buying or selling a home.
While platforms have placed some restrictions on targeting capabilities, paid social still offers opportunities to target based on location, interests, and even behavior.
Another great way to reach potential clients is through video. People love watching videos, which is why platforms like YouTube and Instagram have become so popular.
When it comes to real estate, video is a great way to show off a property and give potential buyers a feel for what it would be like to live there. You can also use video to take people on a tour of the neighborhood or highlight some of the best features of the areas you work in.
Email marketing is another great way to reach potential clients. And, unlike some of the other channels we’ve mentioned, it’s relatively low-cost and easy to get started with.
When it comes to email marketing, there are a few things you’ll want to keep in mind. First, make sure your emails are relevant and interesting. No one wants to open an email only to find a generic message from a real estate firm.
Second, make sure you’re segmenting your list. This means sending different emails to different people based on their interests and needs. For example, you wouldn’t send the same email to someone who’s just starting their home-buying journey as you would to someone who’s ready to make an offer (or just closed!).
Blogging or Content Marketing
Finally, blogging or content marketing is a great way to reach potential clients and build your brand. By creating helpful, informative blog posts (or videos, infographics, etc.), you’re able to show potential clients that you’re an expert in your field and that you’re passionate about helping them find their dream home.
Not to mention, by creating this kind of content, you’re also able to improve your SEO, which can help you reach even more potential clients.
Saturation of the Market
real estate is a very saturated market. In order to succeed in real estate marketing, it is important to be unique and stand out from the rest. There are many ways to be unique, but one way is to focus on a niche market.
For example, you could focus on luxury real estate, first-time home buyers, Active Adult Communities, or even a specific geographic area. By narrowing your focus, you’re able to better target your marketing efforts, set yourself apart as an expert and stand out from the rest of the real estate firms in your area.
Need a Real Estate Marketing Expert? We’ve Got You!
Looking for help growing your firm’s digital presence? We’ve got you covered. With over 10 years of experience in the Real Estate marketing space, our team knows what it takes to help you stand out and help you simplify the process of maintaining your digital channels.