THE BASICS
CRAFTING BETTER
CONTENT MARKETING
A solid content marketing strategy is essential in today's digital-first landscape.
And we help you do it right. Our content marketing systems attract and retain your target audience — with the goal of ultimately driving profitable customer action by creating and distributing valuable, relevant and consistent content across your marketing channels.
EFFECTIVE CONTENT, DONE FOR YOU
At its core, content marketing is the art of creating interesting, engaging and valuable content that is relevant to your target audience. This can take many forms, including blog posts, e-books, infographics, white papers, webinars, social media and more.
SHORT-FORM CONTENT
Though long-form content is often thought of as the bread and butter of content marketing, shorter form content is extremely effective when executed well. Social media platforms like Twitter, TikTok, Instagram Reels and Snapchat are built around short, snackable content. When it comes to this style of content, we work with clients to pack a punch without sacrificing quality or value.
LONG-FORM CONTENT
Longform content can really help you go in-depth on a topic, demonstrate your thought leadership and establish yourself as an expert in your industry. We help clients develop e-books, white papers, guides, research reports, and more that they can use to generate leads or drive conversions, and we're experts at optimizing this content for search engines.
VISUAL CONTENT
Graphics and videos are some of the most engaging types of content out there, and it's an essential part of any well-rounded content marketing strategy. We develop creative graphics and videos that help you capture your audience's attention and drive conversions.
SEO CONTENT
Quality content is key to any successful content marketing strategy, but it's only half the battle. Once you've created great content, you need to make sure it's properly optimized for search engines so people can actually find it. We help our clients with everything from keyword research to title tags to meta descriptions to make sure their content is boosting findability across the web.
INSPIRE & DELIGHT
WE HELP BUSINESSES
CRAFT COMPELLING CONTENT
No matter what form your content takes, it needs to be compelling in order to be effective. There are a few key ingredients that all great content has in common:
- It's RELEVANT to your target audience
- It's ENGAGING, meaning people will WANT to read it or watch it
- It's of HIGH QUALITY, meaning it's well-written, well-designed and error-free
- It's CONSISTENT, meaning you publish content on a regular basis
Not sure how to do that? You're in luck.
That's where our content strategy and planning come in.
DEFINING WHAT TO DO
CONTENT MARKETING
STRATEGY
Our content team works with our clients to develop targeted strategies that are aligned with their business goals. Then, we help them plan and execute a content marketing program across a variety of channels to ensure their messages are moving their ideal client from awareness, through consideration, to the decision-making stage.
We collaborate with our clients to develop a full-scope strategy for their content marketing programs.
Here's what you can expect from us:
- Identify and define a target audience
- Determine content formats that will be most effective
- Establish and manage a content distribution plan
- Create and curate engaging, original content
- Measure results and continuously improve strategy
DETAILING HOW TO DO IT
SUCCESS IS IN
CONSISTENCY
Content marketing is an ongoing process, not a one-time campaign.
In order to see results, you need to commit to publishing quality content on a consistent basis.
This can be a challenge for busy entrepreneurs and businesses, which is why our clients love our content creation services. Moniker takes the stress out of content marketing by managing it all for you.
We collaborate with you to develop a content calendar that outlines what topics to cover, when to publish, and what platforms to use to reach your target audience. Then, we'll work with you to create high-quality content that is aligned with your goals on a regular basis.
READY TO MAKE A NAME FOR YOURSELF?
MONIKER IS YOUR
CONTENT MARKETING GUIDE
Not sure where to start with content marketing?
Or maybe you've started, but you're not seeing the results you want? Our content marketing services can help.
We offer a variety of services to help businesses of all sizes create and publish content that is relevant, engaging, and high-quality.
CONTENT STRATEGY
We'll develop a content strategy aligned with your business goals and optimized to help you reach them.
COPYWRITING
We write website and sales copy, SEO content, blog posts, email newsletters and social posts designed to move customers through the buying journey.
CONTENT PLANNING
We'll plan and execute a content marketing program that is consistent, relevant, and engaging.
CONTENT DISTRIBUTION
We plan and execute a content distribution process that reaches your target audience where they are and helps to move them closer to the point of sale.
CONTENT CREATION
We'll work with you to develop engaging, original content that is relevant to your target audience.
SOCIAL MEDIA
We create and publish content, across channels that will engage, educate, and call your target audience to action.
YOUR SOCIAL MEDIA, MANAGED.
READY TO BOOST YOUR EFFECTIVENESS?
If you're ready to take your content marketing to the next level, we're here to help. Contact us today to learn more about our content marketing services.