PAID ADVERTISING BASICS
DRIVE GROWTH WITH
Paid media placements are a great way to drive growth in your business. You can target your audience by location, demographics, interests, and more. Plus, you can see results in real-time so you can optimize your campaigns to reach your goals.
Moniker builds digital strategies focused on creating new opportunities for our partners across online platforms.
When you work with Moniker, our team will do extensive research on your target audience and the competition. We'll develop a deep understanding of what makes your business unique and learn what messaging will resonate most with potential customers.
Based on our findings, we'll develop a Paid Advertising strategy that aligns with your business goals. This may include search engine marketing (SEM), social media advertising (SMA), or a mix of both.
IMPLEMENTATION AND MANAGEMENT
Once the campaign is underway, we'll continuously fine-tune it to make sure you're getting the most out of your investment. We'll also manage all aspects of the campaign, from copy and creative to placements and ad spend, so you can focus on what you do best - running your business.
CAMPAIGN ANALYSIS AND OPTIMIZATION
At the end of each campaign, we'll perform a detailed analysis to see how well it performed and what could be improved for next time. This allows us to constantly refine our Paid Advertising strategies for better performance and better results for our partners.
REACH YOUR AUDIENCE FASTER
Paid search and social media ads are a great way to get your business in front of more people quickly and easily. Our paid campaign team is here to help you find the right channels and ad placements to reach your goals.
When you run a paid search campaign on Google, you'll create an ad and choose keywords that you want your ad to show up for. Your ad will then appear as a sponsored link on the results page when someone searches for those keywords.
With paid social media advertising, you can target your audience by location, demographics, interests, and more. You can also target people who have visited your website or engaged with your content on Facebook.
Instagram is a great platform for businesses looking to build brand awareness. Paid advertising on Instagram allows you to place ads in the Instagram feeds of people who match your target audience.
LinkedIn is the perfect platform for businesses looking to generate leads. Paid advertising on LinkedIn allows you to place ads in the LinkedIn feeds of people who match your ideal audience. Their platform offers robust targeting options based on industry, job title, and a variety of other parameters, making it an ideal option for B2B campaigns.
YouTube is the world's second-largest search engine, making it a great place to reach your target audience. Paid advertising on YouTube allows you to place video ads before, during, or after other videos. You can also target people who have visited your website or engaged with your content on YouTube.
The popularity and effectiveness of paid opportunities on TikTok continue to grow. The video-based platform is a great place to generate awareness and use explosive reach to drive traffic into targeted campaigns, focused on conversion.