Our team of strategizers and analyzers create innovative and unique ways to share your brand messages and engage your audience online.
SOCIAL MEDIA MANAGEMENT BASICS
Why does social media matter?
In a crowded digital landscape, an effective social media presence requires a mix of curated content strategic placement, and effective messaging that speaks directly to the wants and needs of your target audience.
At Moniker, we’re not your average social butterflies. Social media is a powerful tool to help you connect and engage with your clients and potential customers online, and we’ve got the tools to help you do it.
WHAT IS SOCIAL
Our social media management services take the pressure of maintaining your social media presence off your plate.
From planning and developing content to scheduling posts, tracking results and managing campaigns our social media programs are developed to guide your customers through the buying journey one strategic interaction at a time.
Strategic content planning and development ensures that interactions your across your social media channels are consistent and offer a curated brand experience designed to aid potential customers in the buying journey.
Our streamlined process simplifies planning, developing and scheduling social media content for your business.
CREATING SUCCESS ON
In an age of data and metrics, ROI is the name of the game. To track social media success effectively, it is crucial to define clear goals and performance indicators (KPIs) up front.
Whether it’s driving traffic to your website, growing your social footprint, or increasing online engagement opportunities, our process uses data to optimize performance over time to help you drive success across your social channels.
SOCIAL MEDIA CAMPAIGNS AND
TARGETED LEAD GENERATION
If you’re looking to level-up your results, you can reach a wider audience and drive results with paid social advertising.
From growing your audience and promoting your products, to placing qualified leads into your sales funnel, an effective cross-channel campaign allows you to reach and stay in front of your target audience on a larger scale than traditional, organic social media efforts.
WHICH SOCIAL MEDIA PLATFORMS SHOULD I USE?
BE WHERE YOUR AUDIENCE IS
The key to winning on social? Be where your audience is. We’re helping brands make a name for themselves on content platforms across the web including
STRATEGIC CONTENT CREATION
DEVELOP & DELIVER
EFFECTIVE SOCIAL CONTENT
Social media platforms allow brands leverage the power of digital connections to increase brand awareness, reach new audiences and connect with potential customers while optimizing for results across the customer journey.
Effective social media programs require strategic messaging and content planning to ensure campaigns and communications are aligned with overall marketing goals and brand positioning while incorporating the information needed to move potential customers from education to consideration to decision.
DEFINE YOUR GOALS
We’re real goal getters, so our content creation process begins with the end in mind. Once we know where we’re going, we create a strategy to help you get there.
HONE YOUR MESSAGE
Your words matter. We help you craft and manage your brand voice so that your messages resonate with your audience and entice them to take action.
CRAFT YOUR CONTENT
Once we know what to say and why, we get to work on the how. Our creative team delivers consistent brand visuals optimized across mediums to capture attention.
WHAT YOU SAY
CAPTIONS & COPY
Showing up consistently for your social media audiences can be a lot to manage. And, if copywriting is not your strength, it can be overwhelming to find the words to drive your audience to take action.
Data-Driven Content Planning
We track trends, follow the competition, and do our category research to ensure that the content we develop demonstrates your expertise and positions you as a solution for the challenges your audience faces.
Captions - Complete.
We take our research, combine it with your strategy and sprinkle in your voice to create ready-to-post captions for your branded social media channels.
OUR EXPERIENCE MATTERS
INDUSTRIES WE SERVE
Social media is a visual-first experience. That means, it’s not just what you say but how you say it that can drive results. When it comes to making your brand stand out on social media Our creative team does heavy-lifting for you.
Social Graphics and Design Support
Social media platforms offer a variety of surfaces you can use to create audience touchpoints. Our design team takes key concepts from your messaging and develops impactful visual experiences across your channels.
Creating Photo & Video Content
Customers turn to social media for an inside look at your brand, that’s why photo and especially video content delivers results. As platforms shift to video-first, your social strategy should, too.
TO REACH YOUR GOALS
Track Performance. Optimize for Success.
Your social media strategy should be optimized to drive specific results for your business. Taking the time to define your key performance indicators and measures of success will ensure that your efforts can be continuously improved to impact the points of conversion that matter most for your business.
KPIs and Social Media Analytics
Numbers don’t lie and your social media analytics give you a comprehensive look at what is working and where your efforts need improvement to achieve your desired results.
DEFINE YOUR KPIs
We define social KPIs as a specific actions on social media that are measurable and impact your larger business goals. This might include:
- Increase in social referral traffic
- Email Signups
- Closed Community Signups
- Subscriber signups
- Follower increase
- Increase in engagement rates
- Increase in content reach
- Increase in video views
We collect data about social media performance from social platforms and any of the conversion points identified in your strategy, like:
- Website click throughs
- Link in bio clicks
- Instagram story clicks
- Interactive content engagement
- Email sign ups
- Affiliate and shop link clicks
- Shares & social listening
- And more.
OPTIMIZE & ADJUST
Once we have the data on hand, we don’t just report on it, we use it to make better content for you and to
- Strengthen your messaging
- Improve content focus
- A/B Test your calls to action
- Test content formats
- Test content placements
- Test opt-in formats
- Adjust post frequency
- Adjust post format
- And more
BOOST YOUR SUCCESS
WHY BRANDS USE
PAID SOCIAL CAMPAIGNS
WHAT IS SOCIAL
Social media advertising provides businesses the opportunity to leverage the reach of social platforms through targeted placements of paid brand content.
WHAT TYPES OF PAID SOCIAL
CAMPAIGNS CAN I RUN?
Social ads can help you meet a variety of objectives including audience growth, site traffic, purchases, subscriptions, user retargeting, and more.
WHAT IS THE BENEFIT OF USING
PAID & BOOSTED SOCIAL?
Paid social spend has been steadily increasing since 2019. With many core business functions happening online, the internet is a major hub for communication and brand interaction.
Brands are also competing with more content than ever before. Paid ads help you break through to noise and reach your ideal customer with targeted offers and high-value content pieces.
HOW DO I KNOW IF I SHOULD RUN
SOCIAL MEDIA ADS?
Social ads are an effective compliment to cross-channel marketing efforts. They offer the opportunity for brands to optimize their efforts for specific, high-value results that will move customers further down the funnel.
Wondering if ads are right for you? Reach out to one of our social ads experts for a free social ads consult.
OPTIMIZING YOUR PAID
SOCIAL MEDIA CAMPAIGNS
Your social media ads are not a set it and forget it initiative. Campaigns can provide you with powerful data and insights you can use to improve the effectiveness of your marketing efforts and campaign ROI. Use A/B testing of creative, copy, and even landing pages, to determine the campaign elements that perform best, then make more things like that.
WE MAKE SOCIAL ADS
MANAGEMENT A BREEZE
Not sure where to place your ads or how to optimize them for the results you want? We can help. Our full-scope social ads management includes campaign setup and audience targeting, creative development, copywriting, A/B testing, optimization and reporting.
Sound like a fit for you? Get in touch.
SOCIAL MEDIA DONE FOR YOU
WHY YOU NEED A SOCIAL MEDIA
Social media management is where rubber meets road. It combines strategy, messaging, creative visuals, and business objectives into one massively valuable marketing asset. To manage social media effectively, managers are often tasked with managing and optimizing the various moving pieces required to consistently generate quality branded content which can be time consuming and costly.
For many businesses managing social media in house, it is often placed on the back burner for more urgent and time-sensitive marketing needs, but a strong and consistent social media presence is highly valuable in driving long term results for your business.
If your business is struggling to manage the ongoing demands of a strategic social media program, our team of content management experts is here to help. No matter where you are in the process, we’ve developed a solution to help you get closer to your goals.
For the business that just needs a little guidance, our social strategy planning offers you access to our team of experts to help guide your social media plan.
We’ll meet to discuss your goals, develop strategies to meet them, and deliver a plan with checklists and action items that you can implement in-house.
If showing up consistently is a challenge, our team can help you develop and execute a content strategy designed to maintain your presence on social media and grow brand awareness.
We handle content planning, development and scheduling, with paid boosts of high performing content and regular reporting to help inform strategy decisions.
CREATE STRATEGIC CONTENT EXPERIENCES
When you’re ready to use the power of social media to grow your business, we’ve got the team to help you do it.
From strategy planning to content ideation and execution, conversion optimization and beyond, our full-service content marketing solutions work to drive traffic, nurture your leads, and move potential clients through your marketing funnel.