CSI COMMUNITY MANAGEMENT A refreshed approach to building better communities

Project Overview

THE WHAT

After a change in ownership and in anticipation of its 25th Anniversary in 2021, CSI Community Management was ready for a new look. Our curated Discovery Session with their leadership focused our efforts on developing a new brand and marketing strategy that reflected the friendly, community-focused business with the primary goal of repositioning them as a helpful community resource and partner in community building, not an absentee rule enforcer.

THE HOW

In short, we reimagined everything.

From the visual identity to their dual-audience web presence, friendly, resource-based communications strategy, and a refreshed approach to resident-facing communications, Moniker is helping CSI build better communities.

Project Overview

THE WHAT

After a change in ownership and in anticipation of its 25th Anniversary in 2021, CSI Community Management was ready for a new look. Our curated Discovery Session with their leadership focused our efforts on developing a new brand and marketing strategy that reflected the friendly, community-focused business with the primary goal of repositioning them as a helpful community resource and partner in community building, not an absentee rule enforcer.

THE HOW

In short, we reimagined everything.

From the visual identity to their dual-audience web presence, friendly, resource-based communications strategy, and a refreshed approach to resident-facing communications, Moniker is helping CSI build better communities.

CSI-Community-Management-Branding

BRAND DEVELOPMENT + MANAGEMENT

Apart from modernizing their visual identity, our creative team wanted to showcase that building better communities is at the very heart of CSI’s business.

In addition, we developed a refreshed color palette that feels friendly and approachable and allows for a lot of freedom and customization as we continue to expand their visual identity.

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WEB DESIGN AND DEVELOPMENT

The new web experience for CSI focused on restructuring resources to create a split audience site experience, one focused on community residents, and the second focused on HOA Board members.

The site redesign also included a resource restructuring, making it easier for site visitors to find what they need in fewer clicks. We created visual navigation tools for quick linking across the site.

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BRAND DEVELOPMENT

Simplification and approachability are driving factors of the design decisions we make for CSI.

As they work to position themselves as an easy-to-use, easy-to-understand resource and knowledge base for all things community management, our creative team is focused on echoing that approach in the marketing collateral and brand assets we create.

In addition to simple and minimalistic design choices, the expanded color palette also allows our team to create design-subsets based on business and audience segments. This approach makes it easy for homeowners, board members and potential customers to identify the information specifically curated for them.

BRAND DEVELOPMENT

Simplification and approachability are driving factors of the design decisions we make for CSI.

As they work to position themselves as an easy-to-use, easy-to-understand resource and knowledge base for all things community management, our creative team is focused on echoing that approach in the marketing collateral and brand assets we create.

In addition to simple and minimalistic design choices, the expanded color palette also allows our team to create design-subsets based on business and audience segments. This approach makes it easy for homeowners, board members and potential customers to identify the information specifically curated for them.

ONGOING SUPPORT

MARKETING PARTNERSHIP

 

We took a look at how CSI moves through the world, with internal and external touchpoints, and we’ve made them better.

Our team is hands-on in helping CSI craft better brand experiences. Each time CSI touches something, we help them do it better with clear communications, crisp visuals, and a bit of relatability.

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SOCIAL MEDIA

Facebook is a great place for them to quickly distribute helpful information to board members and homeowners and we’ve worked to develop a friendly tone and flipped feedback from negative to positive.

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BLOGS & NEWS

We place the focus on the why behind HOA Board decisions and Community Management tasks to showcase CSI's value and commitment to improved community building.

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COMMUNITY COMMUNICATIONS

Friendly and approachable communication across key stakeholders is key to the success of community management.  We help CSI do it better by curating resources and must-know details for residents and Board members and presenting them simply. 

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STRATEGY CHECK POINTS

Our ongoing involvement with CSI allows our team to optimize their marketing and communication touchpoints as their business evolves. Our regular check-ins with CSI allow us to keep an eye on their progress and adjust strategy to fit their next-step goals. 

CHECK OUR REFERENCES

As the sole marketing professional in my company, I needed a team that could help me identify our goals and then help us reach them. Moniker has been the perfect fit for me and our company. They have helped me with everything from website design to my marketing strategy. We have been so impressed with their client service, and they continue to give us their best. Thanks to their expertise SME CPAs message and brand strategy distinguish us from our competition.

Becky Dearden

Marketing Director, SME, CPAs

I developed a great partnership with Kristin and Chris from the beginning!! Their dedication to our marketing program is evident in everything they help us put together. I appreciate their creative and detailed approach to bringing our new real estate business to life.

Thank you guys so much!!

Terri Hansley

Broker-in-Charge, Hansley Realty

Moniker has been my lifesaver! I can always count on their fast and creative support. I can send the team some ideas of what I need, and it is taken care of – from my webpage to marketing to social media. Thanking them every day for taking care of all my marketing needs so that I can focus on running my business. Undeniably they are wizards!

Cindy O’Brien

Owner, The Yoga Center

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

Kristin and Chris are God sends. Magic Makers if you will. They take the stress out of building your brand, website, social media, etc. As I expanded my business and decided to rebrand, I foolishly thought I could handle this madness on my own. After moving some square boxes around on a build your own website for 2 hours, I realized I would be taking at least a decade off my life if I continued down this path. I promptly called Kristin, and the rest is history. Professional, efficient, creative, and affordable. You are silly to go anywhere else.

Megan Lund

The Megan Lund Initiative

CHECK OUR REFERENCES

CHECK OUR REFERENCES

As the sole marketing professional in my company, I needed a team that could help me identify our goals and then help us reach them. Moniker has been the perfect fit for me and our company. They have helped me with everything from website design to my marketing strategy. We have been so impressed with their client service, and they continue to give us their best. Thanks to their expertise SME CPAs message and brand strategy distinguish us from our competition.

Becky Dearden

Marketing Director, SME, CPAs

I developed a great partnership with Kristin and Chris from the beginning!! Their dedication to our marketing program is evident in everything they help us put together. I appreciate their creative and detailed approach to bringing our new real estate business to life.

Thank you guys so much!!

Terri Hansley

Broker-in-Charge, Hansley Realty

Moniker has been my lifesaver! I can always count on their fast and creative support. I can send the team some ideas of what I need, and it is taken care of – from my webpage to marketing to social media. Thanking them every day for taking care of all my marketing needs so that I can focus on running my business. Undeniably they are wizards!

Cindy O’Brien

Owner, The Yoga Center

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

Kristin and Chris are God sends. Magic Makers if you will. They take the stress out of building your brand, website, social media, etc. As I expanded my business and decided to rebrand, I foolishly thought I could handle this madness on my own. After moving some square boxes around on a build your own website for 2 hours, I realized I would be taking at least a decade off my life if I continued down this path. I promptly called Kristin, and the rest is history. Professional, efficient, creative, and affordable. You are silly to go anywhere else.

Megan Lund

The Megan Lund Initiative