Project Overview
THE WHAT
Acting as an extension of their organization, we’ve worked in partnership with Ellefson Transportation Group to develop an on-going marketing strategy focused on their rich local history and multi-generational industry experience. The strategy encompasses all facets of their marketing programs including print media, websites, social media, lead generation, and community and employee engagement.
THE HOW
Their multi-faceted marketing program includes traditional and digital channels with a focus on creating cohesive visuals and messaging to clearly communicate their value and expertise to identified target consumers.
Project Overview
THE WHAT
Acting as an extension of their organization, we’ve worked in partnership with Ellefson Transportation Group to develop an on-going marketing strategy focused on their rich local history and multi-generational industry experience. The strategy encompasses all facets of their marketing programs including print media, websites, social media, lead generation, and community and employee engagement.
THE HOW
Their multi-faceted marketing program includes traditional and digital channels with a focus on creating cohesive visuals and messaging to clearly communicate their value and expertise to identified target consumers.
BRAND DEVELOPMENT + MANAGEMENT
Development of a strong identity for this multi-faceted brand ensures increased brand awareness in their local market place, making it easier to communicate the full scope of their services and the unique solutions they bring to the table.
DIGITALFOOTPRINT
With a digital footprint that spans 5 websites, multiple social channels and various digital initiatives, creating a strong, cohesive and conversion-focused online experience is key.
WEB DEVELOPMENT
Ease of use, user experience, conversion optimization and brand consistency were key elements in developing a suite of sites for their various subsidiary brands.
SEO + CONTENT
Using a combination of search and online engagement data, we continue to hone the content strategy to drive traffic to their sites from various online sources.
SOCIAL MEDIA
With a focus on sharing the “heart” of their company, we developed a social strategy with a mix of informative, company culture, and community-focused content.
MARKETING COLLATERAL
Branded collateral is presented with a cohesive style and messaging approach across all business segments, while maintaining the individual brand, offerings and value of each subsidiary company.
DIGITAL CAMPAIGNS
By blending high-performing content with an established social presence and data-driven strategy, we developed a series of digital campaigns focused on generating leads in both B2B and B2C segments.