ELLEFSON TRANSPORTATION GROUP Five business lines, one full-service solution

Project Overview

THE WHAT

Acting as an extension of their organization, we’ve worked in partnership with Ellefson Transportation Group to develop an on-going marketing strategy focused on their rich local history and multi-generational industry experience. The strategy encompasses all facets of their marketing programs including print media, websites, social media, lead generation, and community and employee engagement.

THE HOW

Their multi-faceted marketing program includes traditional and digital channels with a focus on creating cohesive visuals and messaging to clearly communicate their value and expertise to identified target consumers.

Project Overview

THE WHAT

Acting as an extension of their organization, we’ve worked in partnership with Ellefson Transportation Group to develop an on-going marketing strategy focused on their rich local history and multi-generational industry experience. The strategy encompasses all facets of their marketing programs including print media, websites, social media, lead generation, and community and employee engagement.

THE HOW

Their multi-faceted marketing program includes traditional and digital channels with a focus on creating cohesive visuals and messaging to clearly communicate their value and expertise to identified target consumers.

ETG-BrandMockup-01

BRAND DEVELOPMENT + MANAGEMENT

Development of a strong identity for this multi-faceted brand ensures increased brand awareness in their local market place, making it easier to communicate the full scope of their services and the unique solutions they bring to the table.

DIGITAL
FOOTPRINT

With a digital footprint that spans 5 websites, multiple social channels and various digital initiatives, creating a strong, cohesive and conversion-focused online experience is key.

DIGITAL
FOOTPRINT

With a digital footprint that spans 5 websites, multiple social channels and various digital initiatives, creating a strong, cohesive and conversion-focused online experience is key.

Web Design

WEB DEVELOPMENT

Ease of use, user experience, conversion optimization and brand consistency were key elements in developing a suite of sites for their various subsidiary brands.

SEO

SEO + CONTENT

Using a combination of search and online engagement data, we continue to hone the content strategy to drive traffic to their sites from various online sources.

Social Media Management

SOCIAL MEDIA

With a focus on sharing the “heart” of their company, we developed a social strategy with a mix of informative, company culture, and community-focused content.

MARKETING COLLATERAL

Branded collateral is presented with a cohesive style and messaging approach across all business segments, while maintaining the individual brand, offerings and value of each subsidiary company.

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DIGITAL CAMPAIGNS

By blending high-performing content with an established social presence and data-driven strategy, we developed a series of digital campaigns focused on generating leads in both B2B and B2C segments.

CHECK OUR REFERENCES

As the sole marketing professional in my company, I needed a team that could help me identify our goals and then help us reach them. Moniker has been the perfect fit for me and our company. They have helped me with everything from website design to my marketing strategy. We have been so impressed with their client service, and they continue to give us their best. Thanks to their expertise SME CPAs message and brand strategy distinguish us from our competition.

Becky Dearden

Marketing Director, SME, CPAs

I developed a great partnership with Kristin and Chris from the beginning!! Their dedication to our marketing program is evident in everything they help us put together. I appreciate their creative and detailed approach to bringing our new real estate business to life.

Thank you guys so much!!

Terri Hansley

Broker-in-Charge, Hansley Realty

Moniker has been my lifesaver! I can always count on their fast and creative support. I can send the team some ideas of what I need, and it is taken care of – from my webpage to marketing to social media. Thanking them every day for taking care of all my marketing needs so that I can focus on running my business. Undeniably they are wizards!

Cindy O’Brien

Owner, The Yoga Center

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

Kristin and Chris are God sends. Magic Makers if you will. They take the stress out of building your brand, website, social media, etc. As I expanded my business and decided to rebrand, I foolishly thought I could handle this madness on my own. After moving some square boxes around on a build your own website for 2 hours, I realized I would be taking at least a decade off my life if I continued down this path. I promptly called Kristin, and the rest is history. Professional, efficient, creative, and affordable. You are silly to go anywhere else.

Megan Lund

The Megan Lund Initiative

CHECK OUR REFERENCES

CHECK OUR REFERENCES

As the sole marketing professional in my company, I needed a team that could help me identify our goals and then help us reach them. Moniker has been the perfect fit for me and our company. They have helped me with everything from website design to my marketing strategy. We have been so impressed with their client service, and they continue to give us their best. Thanks to their expertise SME CPAs message and brand strategy distinguish us from our competition.

Becky Dearden

Marketing Director, SME, CPAs

I developed a great partnership with Kristin and Chris from the beginning!! Their dedication to our marketing program is evident in everything they help us put together. I appreciate their creative and detailed approach to bringing our new real estate business to life.

Thank you guys so much!!

Terri Hansley

Broker-in-Charge, Hansley Realty

Moniker has been my lifesaver! I can always count on their fast and creative support. I can send the team some ideas of what I need, and it is taken care of – from my webpage to marketing to social media. Thanking them every day for taking care of all my marketing needs so that I can focus on running my business. Undeniably they are wizards!

Cindy O’Brien

Owner, The Yoga Center

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

Kristin and Chris are God sends. Magic Makers if you will. They take the stress out of building your brand, website, social media, etc. As I expanded my business and decided to rebrand, I foolishly thought I could handle this madness on my own. After moving some square boxes around on a build your own website for 2 hours, I realized I would be taking at least a decade off my life if I continued down this path. I promptly called Kristin, and the rest is history. Professional, efficient, creative, and affordable. You are silly to go anywhere else.

Megan Lund

The Megan Lund Initiative