GRAINDA BUILDERS A process-focused approach to growth in the luxury home market

Project Overview

THE WHAT

As an established builder in their area, marketing means more than ads and lead generation. Through on-going collaboration we’ve developed a process for supporting long term marketing needs while pushing the boundaries on what is “expected” in their space.

THE HOW

In almost any industry, clear and defined processes offer immediate value for the company and the end-user. This Charlotte, NC based luxury home builder puts their collaborative, client-centric process at the forefront of everything they do, and we’ve echoed that approach in building a custom marketing solution for their firm.

Project Overview

THE WHAT

As an established builder in their area, marketing means more than ads and lead generation. Through on-going collaboration we’ve developed a process for supporting long term marketing needs while pushing the boundaries on what is “expected” in their space.

THE HOW

In almost any industry, clear and defined processes offer immediate value for the company and the end-user. This Charlotte, NC based luxury home builder puts their collaborative, client-centric process at the forefront of everything they do, and we’ve echoed that approach in building a custom marketing solution for their firm.

WEB DESIGN + DEVELOPMENT

We followed their client-centric lead to ensure that the heart of their mission and quest for quality was the foundation for everything we developed. We took time to dig deep, talking with clients, industry trade partners and team members to uncover all the details we’d need to build their custom home online.

CUSTOM MEDIA
INTEGRATION

Simplicity is the name of the game. As an established builder, Grainda came to us with a portfolio of over 50 projects that needed to be migrated into their new site. We developed a custom media solution that allowed for the import of the existing records and thousands of images, coupled with a simple workflow for the client to add, edit, and remove project galleries as they complete new projects.

CUSTOM MEDIA
INTEGRATION

Simplicity is the name of the game. As an established builder, Grainda came to us with a portfolio of over 50 projects that needed to be migrated into their new site. We developed a custom media solution that allowed for the import of the existing records and thousands of images, coupled with a simple workflow for the client to add, edit, and remove project galleries as they complete new projects.

DESIGN & CREATIVE SERVICES

When projects are this jaw-dropping, it’s easy to let them shine. With a simple, clean approach, we’ve developed a distinct design style that allows the work Grainda puts forward to speak for itself.

Photo + Video

PHOTO + VIDEO SUPPORT

Well executed photography and videography is a key component in showcasing the thought and attention to detail that goes into each and every space they touch.

Brand Development

EDITORIAL PROJECTS

Bi-annual publications take an editorial approach to showcasing custom builds and sharing unique perspectives on how their process unfolds.

DIGITAL MARKETING

We’re making digital feel personal by showing the people behind the brand. We showcase their team, clients, industry partners, and more to ensure we share a story as authentic as the imported stone featured in their custom kitchens.

FROM THE CLIENT

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

FROM THE CLIENT

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.