Project Overview
THE WHAT
As a marketing partner, we collaborate on strategy, planning, and implementation of all digital marketing and web activities for 5 franchise locations. The primary focus of our efforts is to increase reach and grow sales.
THE HOW
By offering a range of services including hosting and website maintenance, digital marketing consultation, and staff training, we are able to create a self-sustaining marketing effort that integrates digital campaigns with in-store efforts to create a seamless consumer experience.
Project Overview
THE WHAT
As a marketing partner, we collaborate on strategy, planning, and implementation of all digital marketing and web activities for 5 franchise locations. The primary focus of our efforts is to increase reach and grow sales.
THE HOW
By offering a range of services including hosting and website maintenance, digital marketing consultation, and staff training, we are able to create a self-sustaining marketing effort that integrates digital campaigns with in-store efforts to create a seamless consumer experience.
MARKETING CONSULTATION & TRAINING
We work directly with members of the Learning Express team to develop marketing strategies and provide training sessions and resources for internal implementation. Our efforts resulted in a systemized approach to digital marketing that allows for the adoption of the program across their 5 physical locations with limited additional employee training.
SEARCH ENGINE OPTIMIZATION
Our SEO efforts had 2 primary focuses, creating content specifically targeting the searches for the top-performing products in the industry, and creating generalized content for the local area. By optimizing for local product-based keywords, we were able to ensure increased brand visibility on nearly all of the top 25 products over the course of the campaign, and our local information resources drove a large volume of traffic, primarily from the ideal target demographic.