LEARNING EXPRESS Sustainable Web Presence and Digital Marketing Campaigns

Project Overview

THE WHAT

As a marketing partner, we collaborate on strategy, planning, and implementation of all digital marketing and web activities for 5 franchise locations. The primary focus of our efforts is to increase reach and grow sales.

THE HOW

By offering a range of services including hosting and website maintenance, digital marketing consultation, and staff training, we are able to create a self-sustaining marketing effort that integrates digital campaigns with in-store efforts to create a seamless consumer experience.

Project Overview

THE WHAT

As a marketing partner, we collaborate on strategy, planning, and implementation of all digital marketing and web activities for 5 franchise locations. The primary focus of our efforts is to increase reach and grow sales.

THE HOW

By offering a range of services including hosting and website maintenance, digital marketing consultation, and staff training, we are able to create a self-sustaining marketing effort that integrates digital campaigns with in-store efforts to create a seamless consumer experience.

MARKETING CONSULTATION & TRAINING

We work directly with members of the Learning Express team to develop marketing strategies and provide training sessions and resources for internal implementation. Our efforts resulted in a systemized approach to digital marketing that allows for the adoption of the program across their 5 physical locations with limited additional employee training.

DIGITAL
CAMPAIGNS

Our integrated workflows created a seamless process for developing multi-channel awareness and retargeting campaigns for Facebook and Instagram, while streamlining the integration of inventory data for the development of Google Local Shopping ads and YouTube advertising.

DIGITAL
CAMPAIGNS

Our integrated workflows created a seamless process for developing multi-channel awareness and retargeting campaigns for Facebook and Instagram, while streamlining the integration of inventory data for the development of Google Local Shopping ads and YouTube advertising.

SEARCH ENGINE OPTIMIZATION

Our SEO efforts had 2 primary focuses, creating content specifically targeting the searches for the top-performing products in the industry, and creating generalized content for the local area. By optimizing for local product-based keywords, we were able to ensure increased brand visibility on nearly all of the top 25 products over the course of the campaign, and our local information resources drove a large volume of traffic, primarily from the ideal target demographic.

Campaign Development

0%

Increase in Organic Traffic
Data + Analysis

0%

Increase in Impressions