MANER BUILDER supply Web Services and Design

Project Overview

THE WHAT

Our goal with any of our web-redesign projects is to ensure that we create a web presence that our clients can be proud of. Maner Builder Supply is one of the premier builder supply companies in the southeast, and the primary focus of our redesign was to properly reflect the quality of the products and services they provide to their customers.

THE HOW

We worked with the team at Maner to consolidate and organize their service offerings in a way that would create a seamless user experience for their customers. We used advanced keyword research to ensure the new design resulted in an increase of organic discoverability in Google. By focussing on a fully responsive design, we were able to ensure that customers were quickly and easily guided to the information they’re looking for.

Project Overview

THE WHAT

Our goal with any of our web-redesign projects is to ensure that we create a web presence that our clients can be proud of. Maner Builder Supply is one of the premier builder supply companies in the southeast, and the primary focus of our redesign was to properly reflect the quality of the products and services they provide to their customers.

THE HOW

We worked with the team at Maner to consolidate and organize their service offerings in a way that would create a seamless user experience for their customers. We used advanced keyword research to ensure the new design resulted in an increase of organic discoverability in Google. By focussing on a fully responsive design, we were able to ensure that customers were quickly and easily guided to the information they’re looking for.

CREATING A DIGITAL HUB

For companies that have several business units, each with their own assets, consolidating content into formats that are consumable and navigable is the top priority. Internally, we created custom navigation elements to quickly navigate between divisions, and by using dynamic templating we’re able to create a web framework that can be updated and expanded without hours of additional development time.

To provide a seamless front-end experience, we linked physical locations with the services offered, so that Maner customers can easily find the location nearest them that offers the exact services they are looking for.

ONGOING OPTIMIZATION

One of our core beliefs is that Web Design projects aren’t complete once the site goes live. Over the last 2 years, we’ve made consistent updates to the navigation, division pages, and locations to improve upon our initial framework. By taking into account customer feedback and user behavior data, we can identify opportunities for user experience improvement and quickly make changes to improve site functionality and usability.