Project Overview
THE WHAT
As a marketing partner we collaborate on strategy, planning, and implementation of all digital marketing and web activities for 5 franchise locations. The primary focus of our efforts is to increase reach and grow sales.
THE HOW
By offering a range of services including hosting and website maintenance, digital marketing consultation, and staff training, we are able to create a self-sustaining marketing effort that integrates digital campaigns with in-store efforts to create a seamless consumer experience.
Project Overview
THE WHAT
As a marketing partner we collaborate on strategy, planning, and implementation of all digital marketing and web activities for 5 franchise locations. The primary focus of our efforts is to increase reach and grow sales.
THE HOW
By offering a range of services including hosting and website maintenance, digital marketing consultation, and staff training, we are able to create a self-sustaining marketing effort that integrates digital campaigns with in-store efforts to create a seamless consumer experience.
MARKETING CONSULTATION + TRAINING
We work directly with members of the Learning Express team to develop marketing strategies and provide training sessions and resources for internal implementation. Our efforts created a systemized approach to digital marketing that can operate in a self-sustaining way.
DIGITALFOOTPRINT
Development of a strong identity for this multi-faceted brand ensures increased brand awareness in their local market place, making it easier to communicate the full scope of their services and the unique solutions they bring to the table.
WEB DEVELOPMENT
Ease of use, user experience, conversion optimization and brand consistency were key elements in developing a suite of sites for their various subsidiary brands.
SEO + CONTENT
Using a combination of search and online engagement data, we continue to hone the content strategy to drive traffic to their sites from various online sources.
SOCIAL MEDIA
With a focus on sharing the “heart” of their company, we developed a social strategy with a mix of informative, company culture, and community-focused content.
SEARCH ENGINE OPTIMIZATION
Our content strategy and technical optimization resulted in a 751% increase in clicks and a 254% increase in impressions in the last year.
DIGITAL CAMPAIGNS
We created work-flows and processes that allowed for the generation of campaigns across several digital platforms, including integrating inventory data to leverage Google Local Shopping ads, generating videos for YouTube advertising, and creating awareness campaigns for events and product releases on Facebook and Instagram.