Project Overview
THE WHAT
After our initial conversation with TZ Recruiting, it was clear that a refreshed brand style and content support we’re just the tip of the iceberg. The Moniker team developed an updated strategy focused on building mechanisms to support TZs new communications initiatives and ensure improved deliverability and distribution across channels to drive results.
THE HOW
Our strategy integrated updates to brand marks, messaging and communications strategy, web presence, and marketing collateral to lay a strong foundation for our on-going marketing and communications partnership with TZ Recruiting.
Project Overview
THE WHAT
After our initial conversation with TZ Recruiting, it was clear that a refreshed brand style and content support we’re just the tip of the iceberg. The Moniker team developed an updated strategy focused on building mechanisms to support TZs new communications initiatives and ensure improved deliverability and distribution across channels to drive results.
THE HOW
Our strategy integrated updates to brand marks, messaging and communications strategy, web presence, and marketing collateral to lay a strong foundation for our on-going marketing and communications partnership with TZ Recruiting.
VISUAL IDENTITY
Drawing on the expertise and knowledge base of the client, we leaned into a brand refresh focused on communicating trust, partnership, expertise, and confidence. The visuals and logo marks lean into the client’s unique process and recruiting journey and the updated brand palette reflects the core competencies of TZ Recruiting: trust, dedication, creativity, growth, and leadership.
Web Design + Development
With a refreshed visual identity in hand, we moved into updating the digital experience for TZ clients and potential partners. We focused on laying a strong SEO foundation surrounding key business segments, as ongoing SEO optimization was a primary goal for the client.
BRAND DEVELOPMENT
Development of brand assets and collateral were focused on delivering the most immediate value to the client. We worked to refresh their most “high-touch” marketing pieces as a part of the initial branding project, to ensure the transition to their new visual identity was seamless.
MARKETING COLLATERAL
Branded collateral is presented with a cohesive style and messaging approach across all business segments, while maintaining the individual brand, offerings and value of each subsidiary company.
MESSAGING &
communications
Our updated approach to messaging positions the client as the approachable expert. Through our discovery process we identified unique aspects of their placement process and developed foundational brand messaging around the uniqueness and foresight of their 1-up approach.
Our communications put TZRs passion for talent placement within their aligned industries at the forefront and we place particular emphasis on the integrity of their results.
MARKETING
PARTNERSHIP
Our on-going partnership with TZ Recruiting continues the work of their brand refresh and strategy implementation. Our team is focused on creating marketing communications and content pieces to position the TZ team as thought leaders and industry experts. Through a mix of SEO strategy, content marketing and social media management our team is able to curate a consistent brand experience for TZ clients and potential clients, across mediums while focusing efforts on conversion optimization for owned digital assets.