Keeping up with whats trending on social media platforms across the internet is a job in itself. THEN acting on those trends is a whole other monster all together. If you’re ready to harness the power of social media trends to boost your business and create fun, relatable content for your brand, we’ve got 5 actionable tips to get you started.
1. Spot the Trends
To make the most of social media trends, you need to know what’s happening on the platforms where you’re posting AND what trends are coming down the pipeline.
The best place to start trend surfing? The apps themselves. Browse the Explore page on Instagram, or search your FYP, follow industry influencers, and browse hashtags related to your industry.
If you’re looking for some more robust tools, try Google Trends or apps like ReelTrends or TrendTok or trending hashtags to stay in the loop. Staying up to date on social trends is definitely one way to give your brand a competitive edge.
2. Make It Relevant
Once you’ve identified a trend, it’s time to customize it to suit your audience. Tweak the trend to fit your niche, making it relatable and engaging for your followers. By putting a unique spin on popular trends, you can make your content stand out from the crowd.
This is where you can unleash your creativity and really jump inside the mind of your target audience. Using trends is a great way to put on your “client hat” and create content that speaks to the heart of the problems your business is able to solve for them in a fun and relatable way.
3. Leverage Trending Hashtags
Once you have your content concepts set, don’t underestimate the power of hashtags for helping you boost your distribution! Use relevant trending hashtags in your posts to increase visibility and attract new audiences.
Remember, though, that quality trumps quantity—focus on using a few well-targeted hashtags rather than flooding your post with unrelated tags.
4. Engage Your Audience
Social media is all about interaction, so start conversations around the trends you’re incorporating into your content. Encourage your audience to share their thoughts by asking questions and replying to comments. This not only boosts engagement but also helps build connections with your followers.
5. Analyze Your Performance
Keep an eye on your analytics to see which trends drive the most engagement and reach for your business. Use this data to learn and optimize your future content. By understanding what works best for your audience, you’ll be better equipped to create posts that resonate with your followers.
Looking for some real trend trackers? We’ve got you.
Whether your an e-commerce branding looking for fun ways to rep you merch online OR you’re a buttoned up professional services provider, there’s a way to make trends work for you and our social strategists can help make it happen. We take care of the tracking and planning and collaborate with you to put an industry specific spin on content targeted right to the heart of the customers you want to reach. Ready get started? Get in touch.