MAKE A NAME FOR YOURSELF
Why does branding matter?
In today’s world, a company’s identity is just as important as the products and services it provides. In fact, you could say that a company’s brand is its #1 asset. Your brand is a vehicle to communicate your company’s message and values to your audience. It’s the visual representation of your promises, your vision, and your expertise.
In short, your brand is the reputation of your business. Are you ready to make a name for yourself?
WHAT IS A BRAND?
Your brand is more than your logo. It’s the sum of every aspect of your business, including its name, logo, tone of voice and messaging, typefaces and colors, consumer experiences, and how you move through the world. It’s what makes you distinct from other businesses.
A strong company identity can help you attract more of your ideal customers, establish credibility with consumers and make you easily identifiable in a crowded marketplace.
WHAT DOES THE BRANDING
PROCESS LOOK LIKE?
Every branding process is as unique as the business itself, but the goal remains the same: create strong visual personas for businesses that clearly communicates their vision and values and resonates with their ideal client.
This process is deep dive into your business that allows our brand strategists to understand who your business is and how it should be represented through visuals, words, photography and beyond.
STRATEGIC BRAND DEVELOPMENT
Understanding your company and the marketplace you occupy is key to developing a strong brand. Our branding process begins with conducting thorough research where we dig into your core identity, identify all target markets, complete a competitive analysis and define your unique position. From here, our team develops an identity that differentiates you from the competition by synthesizing real-world experience with researched information about your organization and your target audience.
Brand Strategy; TLDR
Your brand strategy is your plan to communicate your business identity and messaging through different channels, outlining where and how your brand will be used. An effectively executed brand strategy will result in a comprehensive, flexible identity system that conveys the value of your business across all touchpoints.
Branding strategies often differ by industry, but they generally include a combination of brand identity, social media, website development and content, key brand messages, physical signage and stationery, photography and videogrpahy.
BUILDING BETTER BRANDS
OUR BRAND DESIGN &
After strategy and research are complete, it’s time to begin the design and development of your brand. We typically break this down into three parts: the business identity, the visual identity and the core messaging.
This is our opportunity to create a concise, documented vision and identity for your business. We will define who you are, what you stand for, and your unique value to consumers in your target audience.
Your visual identity includes a set of high-level strategic components such as logo variations, color palettes, typography and standards and guidelines designed to create a consistent visual experience across all touchpoints.
Your messaging is your voice to the world. This is your opportunity to identify your tone of voice, key messages and value statements, and your brand personality. We will also define how brand messages are best communicated across all channels.
HOW WILL YOU SHOW UP?
Now that your strategy and design work is complete, it’s time to implement it. Effective brand execution requires specific planning to define how each touchpoint will be used, determine what materials need to be created or edited, and communicate how the brand identity should be applied across channels. This is also a great spot to identify what quality control measures are in place to maintain the standards.
Introducing Your New Brand
We will work with you to develop a strategic rollout of your new brand across the various channels and touchpoints where you interact with your clients every day.
TRUST THE PROCESS
OUR ROAD MAP FOR
From research to implementation, our branding process allows our team to collaborate alongside you to develop strong visual brands with every single marketing touchpoint working together harmoniously.
Keep it Consistent
Our primary goal is to ensure that your customers have a consistent experience no matter which aspect of your business they interact with. In building strong brands and effective brand strategies, we deliver robust corporate identities that can evolve over time, as new opportunities present themselves and your business grows.
WORK WORTH A LOOK
OUR BRANDS IN ACTION
From visual identity to content development, digital initiatives and beyond, MONIKER is proud to have a part in helping these organizations make a name for themselves.
BUILT FOR SUCCESS
Our goal is simple: We help your business make a name for itself.
We build strong brands from the inside out, combining your knowledge and expertise with our research, creativity and strategy.
You can think of us as your brand journey co-pilots. Our team of brand and marketing experts is here to offer up guidance, help you avoid detours, and make sure you don’t for get the snacks!
Brands Built to Last
From initial implementation to on-going support and execution, we’re dedicated to helping you leverage your brand for the long term.
Whether you’re starting a new business or have been running one for years, our hands-on brand development process will help you dig into the heart of your business to create connections and memorable brand interactions across your organization.
Just looking for a refresh? We’ve got you covered there too.
When you’re ready to level up the effectiveness of your existing brand, we’ve got your back. We’ll put our creative brains on your existing assets and create ways for you to do more with what you already have and provide strategies to enhance cross-channel brand experiences.
Need hands-on brand management? check out our partnerships.
Ever wish you had a marketing guru on speed dial? Now you can.
Our brand partnerships offer organizations on-going access to marketing planning, development, and implementation from our team of experts. We work alongside your internal teams to create and execute branded initiatives through social media, email, blogging, print media, and beyond.