CLEMSON’S BROOKS CENTER Social Strategy for Performing Arts

Project Overview

THE WHAT

As the home of Performing Arts at Clemson, the Brooks Center social media channels serve as the online voice for students, faculty, staff, visiting artists, and community programs.

THE HOW

The Brooks Center’s new social media playbook focuses on creating a content program that is equal parts student life and performing arts venue, while prioritizing digital reach and growth of their regular in-theatre audience and donor base.

Project Overview

THE WHAT

As the home of Performing Arts at Clemson, the Brooks Center social media channels serve as the online voice for students, faculty, staff, visiting artists, and community programs.

THE HOW

The Brooks Center’s new social media playbook focuses on creating a content program that is equal parts student life and performing arts venue, while prioritizing digital reach and growth of their regular in-theatre audience and donor base.

STRATEGY & PLANNING

In any content strategy, consistency is key. Weaving together the various aspects of the Brooks Center’s identity, we were able to develop a unique formula and process for delivering on-going, quality content that highlights all of the performing arts experiences that call the Brooks Center home.

STRATEGY & PLANNING

In any content strategy, consistency is key. Weaving together the various aspects of the Brooks Center’s identity, we were able to develop a unique formula and process for delivering on-going, quality content that highlights all of the performing arts experiences that call the Brooks Center home.

SOCIAL MEDIA

Through the implementation of their multi-faceted strategy, we have seen consistent growth in both audience and engagement across all channels and continue to optimize content development strategies to build on these efforts.

Campaign Development

0%

Organic Audience Growth
Social Media Management

0%

Increase in Organic Egagement

EVENT CAMPAIGNS

By leveraging attendance data, and advanced interest targeting, we created custom social media campaigns focused on boosting the awareness and attendance of several performances.

This approach allows the Brooks Center to reach likely-to-buy audiences that had been previously inaccessible

CHECK OUR REFERENCES

As the sole marketing professional in my company, I needed a team that could help me identify our goals and then help us reach them. Moniker has been the perfect fit for me and our company. They have helped me with everything from website design to my marketing strategy. We have been so impressed with their client service, and they continue to give us their best. Thanks to their expertise SME CPAs message and brand strategy distinguish us from our competition.

Becky Dearden

Marketing Director, SME, CPAs

I developed a great partnership with Kristin and Chris from the beginning!! Their dedication to our marketing program is evident in everything they help us put together. I appreciate their creative and detailed approach to bringing our new real estate business to life.

Thank you guys so much!!

Terri Hansley

Broker-in-Charge, Hansley Realty

Moniker has been my lifesaver! I can always count on their fast and creative support. I can send the team some ideas of what I need, and it is taken care of – from my webpage to marketing to social media. Thanking them every day for taking care of all my marketing needs so that I can focus on running my business. Undeniably they are wizards!

Cindy O’Brien

Owner, The Yoga Center

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

Kristin and Chris are God sends. Magic Makers if you will. They take the stress out of building your brand, website, social media, etc. As I expanded my business and decided to rebrand, I foolishly thought I could handle this madness on my own. After moving some square boxes around on a build your own website for 2 hours, I realized I would be taking at least a decade off my life if I continued down this path. I promptly called Kristin, and the rest is history. Professional, efficient, creative, and affordable. You are silly to go anywhere else.

Megan Lund

The Megan Lund Initiative

CHECK OUR REFERENCES

CHECK OUR REFERENCES

As the sole marketing professional in my company, I needed a team that could help me identify our goals and then help us reach them. Moniker has been the perfect fit for me and our company. They have helped me with everything from website design to my marketing strategy. We have been so impressed with their client service, and they continue to give us their best. Thanks to their expertise SME CPAs message and brand strategy distinguish us from our competition.

Becky Dearden

Marketing Director, SME, CPAs

I developed a great partnership with Kristin and Chris from the beginning!! Their dedication to our marketing program is evident in everything they help us put together. I appreciate their creative and detailed approach to bringing our new real estate business to life.

Thank you guys so much!!

Terri Hansley

Broker-in-Charge, Hansley Realty

Moniker has been my lifesaver! I can always count on their fast and creative support. I can send the team some ideas of what I need, and it is taken care of – from my webpage to marketing to social media. Thanking them every day for taking care of all my marketing needs so that I can focus on running my business. Undeniably they are wizards!

Cindy O’Brien

Owner, The Yoga Center

Kristin and Chris are exceptional as individuals. Teaming up brings together a dynamic energy that will be hard to beat! We were struggling to get our marketing focused and implemented prior to aligning with Kristin and Chris.  They helped us take our ideas and package them into a very cohesive marketing program that clearly reflects our company. They kept us on track and on budget during the kickoff and continue to keep our marketing fresh and relevant to what our clients and visitors are interested in seeing and reading.

Grainda Builders Inc.

Kristin and Chris are God sends. Magic Makers if you will. They take the stress out of building your brand, website, social media, etc. As I expanded my business and decided to rebrand, I foolishly thought I could handle this madness on my own. After moving some square boxes around on a build your own website for 2 hours, I realized I would be taking at least a decade off my life if I continued down this path. I promptly called Kristin, and the rest is history. Professional, efficient, creative, and affordable. You are silly to go anywhere else.

Megan Lund

The Megan Lund Initiative