Project Overview
THE WHAT
As the home of Performing Arts at Clemson, the Brooks Center social media channels serve as the online voice for students, faculty, staff, visiting artists, and community programs.
THE HOW
The Brooks Center’s new social media playbook focuses on creating a content program that is equal parts student life and performing arts venue, while prioritizing digital reach and growth of their regular in-theatre audience and donor base.
Project Overview
THE WHAT
As the home of Performing Arts at Clemson, the Brooks Center social media channels serve as the online voice for students, faculty, staff, visiting artists, and community programs.
THE HOW
The Brooks Center’s new social media playbook focuses on creating a content program that is equal parts student life and performing arts venue, while prioritizing digital reach and growth of their regular in-theatre audience and donor base.
STRATEGY & PLANNING
In any content strategy, consistency is key. Weaving together the various aspects of the Brooks Center’s identity, we were able to develop a unique formula and process for delivering on-going, quality content that highlights all of the performing arts experiences that call the Brooks Center home.
SOCIAL MEDIA
Through the implementation of their multi-faceted strategy, we have seen consistent growth in both audience and engagement across all channels and continue to optimize content development strategies to build on these efforts.
EVENT CAMPAIGNS
By leveraging attendance data, and advanced interest targeting, we created custom social media campaigns focused on boosting the awareness and attendance of several performances.
This approach allows the Brooks Center to reach likely-to-buy audiences that had been previously inaccessible